URL Groups is a section of the Visibility module that includes segments of URL groups created by the user based on custom solutions.
Segments can be:
- Test and control groups of URLs created for A/B testing. Groups of URLs by nesting level
- Groups of URLs having/not having certain HTML blocks on the page.
- Groups of URLs with different PHP page templates (eg PLP, PCP pages – different commercial ranking factors come into play – for these, different commercial ranking factors play a role, so it makes sense to observe the change in their positions in SERP independently of each other)
The table has the same format as the table in the Visibility – Categories section.
There are a number of comparative metrics to analyze:
- Search Volume
- %TOP3/5/10/30/100
- AVG URLs Group SERP position
- %Volume10
- Visibility
- %Visibility
- Organic Traffic
- Google Traffic
There is also
- A calendar for analyzing groups by date range
- Segments Catalog to choose specific segments you want to analyze
- Filter for manual analysis and selection of segments based on the metrics of interest
- Presets for this filter
