Featured Snippets or “Position Zero”

SEO Glossary

Featured snippets are a special type of result that appears in Google’s search results. They are designed to provide users with a quick answer to their search query, and they are more likely to appear when users enter informational search queries. Google displays featured snippets above the organic search results, showcasing the relevant selection of a website as a list, table or text, with an accompanying image or video. Since the featured snippet box is more prominently placed than the organic search results, websites that are featured can expect a higher click-through rate (CTR) and more traffic. Read on for more information about featured snippets and how to optimize websites so they are more likely to be featured.


In recent years, featured snippets have become an increasingly important part of SEO. For those unfamiliar, featured snippets are brief answers to questions that appear at the top of the SERP, above the traditional first page of results. They are pulled from a website’s content and typically take the form of a list or a paragraph. Google began displaying featured snippets in 2014 in an effort to provide users with more direct answers to their questions. 


While featured snippets may seem like a small addition to the SERP, they can have a big impact on SEO. First, featured snippets are often displayed in place of the traditional first page of results. This means that if your website is featured in a snippet, it has a good chance of receiving more clicks than if it were on the first page of results. Moreover, featured snippets often appear alongside the knowledge graph, which is another valuable real estate on the SERP. As such, appearing in a featured snippet can help to increase the visibility of your website and attract more traffic. 


For these reasons, it is evident that featured snippets are an important part of SEO. If you want your website to be visible on the SERP and attract more traffic, you need to make sure you are doing everything

Featured Snippets can take many different forms, but they all have one thing in common: a big fat headline. For example, when you search for “bike maintenance questions” on Google there are several possible outcomes that show up right away with varying degrees of formatting and styling to make them stand out as answer choices instead of just regular old paragraphs or lists…or even videos!  So before editing your content be sure to find out what type(s)of Featured snippets might appear next time someone searches this question within the parameters outlined by our client


This is the most well-known type of Featured Snippet. It’s a passage from one document that Google extracts and displays as part an answer to someone who searched for something related in another webpage you wrote or own, even if it isn’t linked anywhere on your site– this kind can hurt rather than help clickthrough rates because searchers don’t know whether they’ll find what interests them once clicking through! 

It might be worth considering linking out instead so people withBookmarking buttons may


The featured snippets are typically displayed for “How-to” or “What” question queries that need an answer in the form of step by step instructions. They can show either ordered list where each item is ranked higher than other ones in the same category, unordered but still have some sense about order (i e how do I make my coffee?; Top ten dogs you should meet!)


  • Ordered lists – they usually show the list of ranked items or a set of steps (e.g. for queries like “top 10 movies 2021” or “how to set up a new android phone”)
  • Unordered lists – a list of items that don’t need to be ranked in any particular order (e.g. for queries like “which are the friendliest dogs”)

Numbered lists provide the user with a simple yet comprehensive way of getting their task completed without having to read through pages upon pages. They also help Google understand how it can present this information more effectively so that people will actually find what they’re looking for!


Table type featured snippets for SEO is a new trend in search engine rankings. The least common of all types, tables have been seen less and less over time as they are difficult to format correctly on most websites which can lead users with messy layouts or unorganized data sets . However , this may change if we see more table-based content across social media platforms such Twitter hashtags (e g., #lovemylife) because these allow designers the opportunity use their creative

Videos are becoming more popular as an answer source. Likewise, Google is serving more YouTube videos in search results especially those that offer “how to” types of information and this has been a big opportunity for reaching out audiences with specific questions


This is a great example of how featuring two sets of answer boxes can help surface related content. When someone searches about Winter Jackets, Google Search engine might show them pages that provide different opinions on the subject. Sometimes we favor strongly-aligned information over weakly aligned data in these cases and vice versa for when people do negative searches, for example! Google exploring solutions so you don’t need an article every time somebody asks if $500 models should be on the list as well- just serve up some variety at first glance by having multiple responders available along with


Google loves when you include supportive, descriptive imagery with your content. The more picturesque the better!


The Two-for-one Featured Snippet is also called a Combined Featured Slot because Google sometimes fetch data from more than one website in order to answer user queries – let’s up our chances of ranking for this feature by including captivating images that will entice viewers and provide valuable information about what they are looking at.


If you’re looking to get your content featured in a Google featured snippet, there are a few things you can do to increase your chances. 


  • First, make sure your content is optimised for SEO and appearing on the first page of SERP results. Google is more likely to feature content from pages that rank highly in their search results. 
  • Second, use relevant keywords and phrases in your titles and headings. Google scans titles and headings when determining which featured snippets to display, so including keywords that are related to your topic can help increase your chances of being featured. 
  • Finally, keep your content short and to the point. Google featured snippets are designed to give users quick answers to their queries, so longer articles are less likely to be featured. By following these tips, you can improve your chances of having your content featured in a Google featured snippet.

SEO Data analyst with years of broad experience in Local SEO, eCommerce, Amazon Affiliate Marketing, and Gambling niche.

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