{"id":902,"date":"2021-11-24T16:54:17","date_gmt":"2021-11-24T13:54:17","guid":{"rendered":"https:\/\/blog.seowork.io\/?p=902"},"modified":"2022-08-16T14:56:17","modified_gmt":"2022-08-16T11:56:17","slug":"a-b-testing","status":"publish","type":"post","link":"https:\/\/seowork.io\/blog\/a-b-testing\/","title":{"rendered":"A\/B Testing and SEO Experiments: How to Check Your Ideas"},"content":{"rendered":"

Hi, I\u2019m Vlad, Senior SEO Analyst at SEOWORK, the SEO and BI data analytics platform. Today we are going to talk about\u00a0A\/B (bucket) testing<\/strong>\u00a0or so-called split tests, but first, let me introduce myself.<\/p>\n

Half a year ago I was invited to join SEOWORK team to help in-house teams from major eCommerce brands, marketplaces, and online retailers around the globe grow their business, and even though I\u2019ve worked with marketplaces before, the data-driven approach at SEOWORK made me feel like I was in paradise.<\/p>\n

Introduction<\/h2>\n

Today I am going to explain to you some basic principles of how A\/B testing is performed, how our platform can help you with it, and what results you can gain from it.<\/p>\n

This is how it all usually starts. A product manager or someone who represents a business comes up to you with the idea of implementing a new feature on their website.<\/p>\n

If you are a part of an in-house team or have had such experience, then what you see below won\u2019t be a surprise for you. Here\u2019s what it looks like for me. I got a message from my team lead Andrew, who talked with our client\u2019s product manager, got the description of a task in Jira, and had a Zoom call with that product manager later.<\/p>\n

\"Task<\/span><\/a><\/p>\n

\"Messenger\"<\/span><\/a><\/p>\n

The ideas clients come up with are always different and vary a lot, depending on the niche or sphere they work in. For marketplaces and e-commerce projects, it\u2019s usually something related to Product Listing Pages (PLPs) or Product Card Pages (PCPs). For example, the more photos of a product on the page you have, the higher your conversion is, and the higher Google ranks your website pages for relevant keywords and search queries.<\/p>\n

In this case, the client wanted us to analyze how product photos made by customers on a product page affected its page ranking, and add some external links to trusted resources on some product pages to see what happened. He had seen that feature on several competitors\u2019 pages. That\u2019s also a common story. After you, as an in-house SEO team lead, have analyzed the competitors and noticed that all the ones from the SERP TOP10 have something that you don\u2019t have, you\u2019ll probably want to try it out. We can compare two groups of pages with and without a feature you want to test.<\/p>\n

Starting a project<\/h2>\n

After both parties concur with the idea, it\u2019s time to make a plan, which is actually not that complicated:<\/p>\n