\r\n– search traffic metrics
\r\n– user behavior metrics
\r\n– sales metrics
\r\n– tech SEO metrics
\r\n– the system of the metrics<\/div><\/div>\r\n
We will also explore how they correlate with each other and how this knowledge can help you plan the next steps.<\/p>\r\n
<\/p>\r\n
Visibility metrics<\/strong><\/span><\/p>\r\n Visibility metrics allow you to evaluate the effectiveness of site ranking in search engines.<\/p>\r\n This group of metrics includes:<\/p>\r\n Examples:<\/span> Traffic metrics allow you to evaluate your site\u2019s effectiveness in terms of the number of site visitors.<\/p>\r\n Examples:<\/em><\/span> User behavior metrics<\/strong><\/span><\/p>\r\n User behavior metrics help you evaluate the quality of traffic attracted to the site and users\u2019 interaction with the content.<\/p>\r\n Sales metrics<\/strong><\/span><\/p>\r\n Sales metrics help to evaluate the site\u2019s effectiveness in terms of conversion actions – sales and revenues.<\/p>\r\n Examples:<\/em><\/span> Tech SEO metrics<\/strong><\/span> Examples:<\/em><\/span> The system of the metrics<\/strong><\/span><\/p>\r\n Now let\u2019s explore how each group of metrics correlates with other groups and how together they form a structure.<\/p>\r\n The user’s path from visibility to conversion can be described in terms of a sales funnel, where each subsequent step depends on the effectiveness of the previous stage.<\/p>\r\n At the same time, a block of technical SEO metrics affects each stage of the funnel. For example, if a site has technical issues, this will have a negative impact on each group of metrics along the funnel.<\/p>\r\n\r\n\t
\r\nA Demand of 5,127,460<\/strong> means that users searched for those particular keywords in search engines more than 5M times – that\u2019s a lot! <\/em>
\r\nA Ranking of 12<\/strong> shows that your website was around the 12th position in the search engine for a particular period – you have potential for growth.<\/em>
\r\nA %TOP10 of 76.2%<\/strong> means that the majority (76.2%) of your keywords work and are related to the pages in the TOP10.<\/em>
\r\nA %Visibility of 45.55%<\/strong> is a great result that shows you get more than 40% of the possible accessible search traffic for your keywords.<\/em>
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\r\nSearch traffic metrics<\/strong><\/span><\/p>\r\n\r\n\t
\r\n60,880<\/strong><\/em> sessions means user\u00a0<\/strong>visits per month.<\/em>
\r\n34,554<\/strong><\/em> of unique visitors means that almost every user visited the website twice on average.<\/em>
\r\n10,287<\/strong><\/em> new visitors means\u00a0new visitors per month.<\/em>
\r\nRetention rate of 63.2%<\/strong>\u00a0 means that more than half of the buyers returned for another purchase.<\/em><\/p>\r\n\r\n\t
\r\n\t
\r\n1728<\/strong> transactions mean 1728 purchases.<\/em>
\r\n5%<\/strong> CR means that 5 of 100 users make purchases.<\/em>
\r\n$264K<\/strong> revenue shows your revenue for the pediod\u00a0 \u00a0<\/em><\/p>\r\n
\r\nThese metrics help to assess the level of technical availability of the site for users and can be measured by different SEO-tools.<\/p>\r\n\r\n\t
\r\n94%<\/strong> indexed pages means there are a few pages that are inaccessible to search, and you need to fix it to stop losing search traffic.<\/em>
\r\n3 sec<\/strong> page load speed needs your attention, as a faster load speed (under two seconds) could improve engagement and SEO results.<\/em><\/p>\r\n
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