{"id":1436,"date":"2022-09-13T14:49:48","date_gmt":"2022-09-13T11:49:48","guid":{"rendered":"https:\/\/seowork.io\/blog\/?p=1436"},"modified":"2022-09-16T12:39:09","modified_gmt":"2022-09-16T09:39:09","slug":"how-to-find-new-opportunities-after-google-updates-in-one-click","status":"publish","type":"post","link":"https:\/\/seowork.io\/blog\/how-to-find-new-opportunities-after-google-updates-in-one-click\/","title":{"rendered":"How to find new opportunities after Google Updates in one click"},"content":{"rendered":"<p>Our team always analyzes how Google Updates change ecommerces ranking. We help ecommerces with insights and understanding how to modify SEO strategy and not to lose positions on Google.<\/p>\n<p>Let\u2019s look at examples, and I hope our approach could be useful for your workflow and let you quickly formulate SEO hypotheses.<\/p>\n<p>We analyzed the impact of <strong>Google&#8217;s May 2022 core update<\/strong> and fluctuations in search results for ecom websites.<\/p>\n<h2>Winners and Losers<\/h2>\n<p>First, let\u2019s find out who won and who lost after the update and build hypotheses about what might be the purposes.<\/p>\n<p>For example, in Mexico after the Google May Core Update 2022, Amazon showed significant growth among online retailers.<\/p>\n<p><a href=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5.png\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1437 size-full\" src=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5.png\" alt=\"Amazon growth after Google update\" width=\"1762\" height=\"742\" srcset=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5.png 1762w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-480x202.png 480w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-800x337.png 800w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-330x140.png 330w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-768x323.png 768w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-1536x647.png 1536w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-870x366.png 870w\" sizes=\"(max-width: 1762px) 100vw, 1762px\" \/><meta itemprop=\"width\" content=\"1762\"><meta itemprop=\"height\" content=\"742\"><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Amazon showed especially sharp growth (almost doubled!) in the TOP10.<\/span><\/p>\n<p><a href=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-1-1.png\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1438 size-full\" src=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-1-1.png\" alt=\"Amazon growth in TOP!0\" width=\"1752\" height=\"726\" srcset=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-1-1.png 1752w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-1-1-480x199.png 480w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-1-1-800x332.png 800w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-1-1-768x318.png 768w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-1-1-1536x636.png 1536w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-1-1-870x361.png 870w\" sizes=\"(max-width: 1752px) 100vw, 1752px\" \/><meta itemprop=\"width\" content=\"1752\"><meta itemprop=\"height\" content=\"726\"><\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Seems the site has strengthened its position for the most popular keywords and it could be a solid reason for Mexican ecommerces to adjust their SEO strategy.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another example is the significant fluctuations in iGaming website visibility after the Update in Spain.<\/span><\/p>\n<p><a href=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-2-1.png\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1439\" src=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-2-1.png\" alt=\"fluctuations in iGaming in Spain\" width=\"1770\" height=\"817\" srcset=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-2-1.png 1770w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-2-1-480x222.png 480w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-2-1-800x369.png 800w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-2-1-768x354.png 768w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-2-1-1536x709.png 1536w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-2-1-867x400.png 867w\" sizes=\"(max-width: 1770px) 100vw, 1770px\" \/><meta itemprop=\"width\" content=\"1770\"><meta itemprop=\"height\" content=\"817\"><\/span><\/a><\/p>\n<p>These fluctuations were not local, but global. So, in the previous screenshots analyzed geo in iGaming Spain, but the same fluctuations were observed in Australia, but to a greater extent were affected by the major players in the market and after some time there was a rollback of such changes.<\/p>\n<h2>How update effects on different types of web pages<\/h2>\n<p>Ecom websites consist of thousands of web pages, but there are only a few types of webpages converting users to customers &#8211; product listing pages and product card pages. Updates could affect them in different ways. Also it could affect different product groups in different ways.<\/p>\n<p>Let\u2019s look at the farfetch.com project after the update.<\/p>\n<p>Visibility of the site increased after the update. The visibility of product cards increased by 10%, but the visibility of listings increased by 5%.<\/p>\n<p><a href=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-9-1.png\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1444\" src=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-9-1.png\" alt=\"product card page visibility\" width=\"1770\" height=\"857\" srcset=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-9-1.png 1770w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-9-1-480x232.png 480w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-9-1-800x387.png 800w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-9-1-768x372.png 768w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-9-1-1536x744.png 1536w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-9-1-826x400.png 826w\" sizes=\"(max-width: 1770px) 100vw, 1770px\" \/><meta itemprop=\"width\" content=\"1770\"><meta itemprop=\"height\" content=\"857\"><\/span><\/a><a href=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-10-1.png\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-1443 size-full\" src=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-10-1.png\" alt=\"product listing page visibility\" width=\"1752\" height=\"775\" srcset=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-10-1.png 1752w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-10-1-480x212.png 480w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-10-1-800x354.png 800w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-10-1-768x340.png 768w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-10-1-1536x679.png 1536w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-10-1-870x385.png 870w\" sizes=\"(max-width: 1752px) 100vw, 1752px\" \/><meta itemprop=\"width\" content=\"1752\"><meta itemprop=\"height\" content=\"775\"><\/span><\/a><\/p>\n<h2>No panic!<\/h2>\n<p>Do not panic if your website starts to lose its positions. In many cases fluctuations after update are normal and previous positions will be back.<\/p>\n<p>In our case it happened with\u00a0<a href=\"http:\/\/BHphotovideo.com\" class=\"broken_link\">BHphotovideo.com<\/a>. Visibility started to decrease on 23d of May, when the Google Update hit.<\/p>\n<p><a href=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-1.png\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1441\" src=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-1.png\" alt=\"BHphotovideo fluctuation\" width=\"1756\" height=\"593\" srcset=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-1.png 1756w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-1-480x162.png 480w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-1-800x270.png 800w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-1-768x259.png 768w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-1-1536x519.png 1536w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-5-1-870x294.png 870w\" sizes=\"(max-width: 1756px) 100vw, 1756px\" \/><meta itemprop=\"width\" content=\"1756\"><meta itemprop=\"height\" content=\"593\"><\/span><\/a><\/p>\n<p>The %Visibility metric also shows a drop, but not so obvious.<\/p>\n<p><a href=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-6.png\"><span itemprop=\"image\" itemscope itemtype=\"https:\/\/schema.org\/ImageObject\"><img itemprop=\"url image\" decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-1442\" src=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-6.png\" alt=\" %Visibility drop\" width=\"1756\" height=\"679\" srcset=\"https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-6.png 1756w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-6-480x186.png 480w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-6-800x309.png 800w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-6-768x297.png 768w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-6-1536x594.png 1536w, https:\/\/seowork.io\/blog\/wp-content\/uploads\/image-6-870x336.png 870w\" sizes=\"(max-width: 1756px) 100vw, 1756px\" \/><meta itemprop=\"width\" content=\"1756\"><meta itemprop=\"height\" content=\"679\"><\/span><\/a><\/p>\n<p>\nFirst, pages began to drop out of the top 3 and it affected the metrics %Volume, and there were fluctuations during June, but after positions were restored.<\/p>\n<p>**********************<br \/>\nAs we see, just a few clicks may help you to understand what\u2019s going on with yours and your competitor\u2019s ranking after Updates and realize what to concentrate on!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our team always analyzes how Google Updates change ecommerces ranking. We help ecommerces with insights and understanding how to modify SEO strategy and not to lose positions on Google. Let\u2019s look at examples, and I hope our approach could be useful for your workflow and let you quickly formulate SEO hypotheses. We analyzed the impact [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":1445,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[18,22],"tags":[],"yoast_head":"<title>SEOWORK<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/seowork.io\/blog\/how-to-find-new-opportunities-after-google-updates-in-one-click\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SEOWORK\" \/>\n<meta property=\"og:description\" content=\"Our team always analyzes how Google Updates change ecommerces ranking. We help ecommerces with insights and understanding how to modify SEO strategy and not to lose positions on Google. 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